Selected Work
Research & Collaboration
Research and partner work in customer-event modeling and public-data workflows.
Inha University · Research
Transaction Modeling & Evaluation
Segment Routing & Contact Policy
Benchmarked churn and repeat-purchase models across six panels, then
turned the result into a routing rule and a margin-priced contact
threshold instead of one model per panel.
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BTYD Transaction Modeling
Measured when calendar-aware continuous-time modeling improves holdout
purchase forecasts while retaining interpretable customer-state outputs.
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Inha University × Michuhol-gu · Collaboration
Collection, NLP & Decision Evidence
Public Media & Sentiment Pipeline
Building a reproducible pipeline for public-communication engagement and
text data, then using sentiment analysis to inform content strategy.
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