OOA Inc. · Performance Marketing
Budget Allocation & Message Insight
Channel Budget Scenario Model
Modeled the relationship between channel budget and revenue to support a
focused allocation decision that delivered 5.3× ROAS growth.
View Case Study
Customer Review Insight Analysis
Analyzed 1,000+ customer reviews to identify purchase drivers and translate
them into measurable acquisition-messaging tests.
View Case Study
JSCODE · Marketing
Acquisition Decisions & Conversion
Conversion Optimization & Channel Pivoting
Used acquisition and funnel data to prioritize the highest-efficiency
channel, then paired customer interviews with message testing to deliver a
4.2× conversion-rate increase.
View Case Study