Portfolio

Minkoo
Kang

Data-Driven Strategist specializing in Marketing Data Analysis and Customer Lifecycle Optimization. Bridging complex data insights with actionable business strategy.

View Work → LinkedIn ↗

About

Hello! My name is Minkoo Kang.

I'm a junior at Inha University double-majoring in Media & Communication and Data Science — passionate about turning raw data into revenue-generating decisions.

My work spans predictive revenue modeling, conversion funnel optimization, and consumer insight analysis. I believe great marketing strategy is built on evidence, not intuition — and I've proven it with a 5.3× ROAS increase and 400% CVR growth at real companies.

Beyond the data, I've directed 30+ member creative teams, led brand partnerships with nationwide reach, and built a track record of ownership across every challenge I've taken on.

Skills & Tools

Python SQL Google Analytics Statistical Inference Customer Data Analysis Figma Adobe Suite

Structured Problem Solving Hypothesis Testing ROI Optimization Customer Lifecycle Mgmt Transactional Data Analysis Strategic Planning

Google Analytics Individual Qualification - Google, 2026 OPIC - IH, 2026

Experience

Where I've Made Impact

Aug 2023 – Dec 2023

OOA Inc.

Performance Marketing Intern

Part-time · Incheon, South Korea

Engineered a predictive revenue model by auditing structural inefficiencies in ad spend;
achieved 5.3× ROAS increase, optimizing marketing budget allocation.
Synthesized actionable consumer insights through systematic analysis of 1,000+ qualitative reviews
boosted CTR by 20%, aligning creative strategy with customer pain points.

Feb 2023 – May 2023

JSCODE

Marketing Intern

Part-time · Incheon, South Korea

Pioneered a strategic business pivot by identifying underserved market segments via user behavior analytics during a company-wide shutdown — secured business continuity.
Optimized conversion funnels by restructuring promotional channels based on granular user inflow metrics;
achieved 400% CVR increase, maximizing lead acquisition efficiency.

Education

Inha University

Incheon, South Korea

B.A. in Media & Communication
B.S. in Data Science

Feb 2022 – Present · Junior · GPA 93 / 100

Customer Data Analysis · Statistical Inference · Strategic Planning Communication

Awards

Recognition

Nov 2022

Excellence Award

Inha University UX/UI Design Contest

Aug 2022

Rated A — Top Tier

Yonsei University Startup Competition

💰 1,000,000 KRW Scholarship

Extracurricular

Beyond the Campus

Mar 2022 – Nov 2023

CreAD

President

Advertising Club 'CreAD'

Directed a 30+ member cross-functional team by aligning strategic planning for a Seoul Metro AD campaign.
Delivered high-impact visual results and maximize brand visibility.

Jan 2023 – Sep 2023

Comma

Photo Team Leader

Advertising Magazine Club 'Comma'

Managed brand partnerships and visual direction for advertising spreads.
Distributed across 38 bookstores nationwide.